We craft your brand narrative and get it into the hands of journalists, editors, and influencers who shape public perception — at scale.
Advertising says you're good. PR shows others agree. Earned coverage carries credibility no paid ad can buy, and keeps working long after it's published.
A single feature can open doors, but only if people can find it and talk about it. Give coverage legs with content creation, keep it alive through social media management, and keep it findable with SEO and search strategy.
PR is most effective for businesses at a moment of change or ambition: launching a new product, entering a new market, repositioning after a pivot, or simply deciding that word-of-mouth and social alone aren't enough to build the kind of brand reputation they're aiming for.
It suits founders who want to be recognised as voices in their industry, consumer brands that need editorial coverage to reach premium audiences, and any business where third-party validation would meaningfully accelerate trust.
It is not a quick-return channel, and it works best alongside content and social, not as a standalone activity.
Before any outreach, we define your story — the angle that makes journalists pick up the phone and editors run the feature.
We map the outlets, journalists, and influencers that actually reach your target audience — and build a targeted outreach plan.
Our team pitches your story, follows up, and manages relationships — turning coverage from a one-off to an ongoing drumbeat.
We track every mention, measure share-of-voice, and adapt your strategy based on what lands.
Channels and tools we use to deliver results for this service.
Press coverage goes further when it's amplified. Pair it with influencer marketing and social media management to keep the story moving.
No agency can ethically guarantee placements — editorial decisions belong to journalists, not us. What we can guarantee is a high-quality pitch, strong media relationships, persistent follow-up, and transparent reporting on everything we send and every response we receive.
It depends on your audience. We work across national business publications, industry trade media, regional Kolkata outlets, lifestyle and culture press, and digital-first publishers. We map target outlets to where your customers actually read before any outreach begins.
First placements typically arrive within four to eight weeks of outreach beginning, though complex stories or premium placements can take longer. PR compounds over time — early coverage unlocks future coverage as journalists become familiar with your brand.
Yes. We help brands prepare crisis response frameworks before an incident happens, and we provide rapid-response support when something does. Speed, tone, and channel management in a crisis are what separate brands that recover quickly from those that don't.
PR targets journalists, editors, and publications — earned media that reaches mass audiences with high credibility. Influencer marketing targets creators with engaged followings — often more targeted but typically paid or gifted. Both build trust, but through different mechanisms. Many clients use both together.
For journalists, a well-written press release is still the standard format for receiving brand news. What has changed is the volume they receive — a generic release gets ignored; one with a sharp angle, genuine news value, and a specific journalist in mind still gets picked up.
Let's talk about where your brand is and where you want it to be. No pressure, no jargon — just a real conversation.