We identify, vet, and manage influencer partnerships that actually move people — matching your brand to creators whose audiences genuinely trust them.
Trusted voices recommending to audiences who trust them still works, when the creator fits. Kolkata's micro-influencers bring tightly engaged local followings.
The best campaigns feel like a friend's recommendation, not an ad. Give the right creator a story through content creation, keep the conversation going with social media management, and carry the best posts further with paid advertising.
Influencer marketing delivers the best returns for brands in categories where peer recommendation carries significant weight: food and beverage, fashion, beauty, fitness, travel, and consumer lifestyle.
It works particularly well at launch, when you need rapid awareness with a specific audience segment, and during seasonal campaigns where a concentrated burst of advocacy moves product. It also suits B2C brands that have strong visual content but struggle to reach new audiences organically, and businesses that want to generate a library of authentic user-generated content alongside the campaign itself.
It is less suited to highly technical B2B products or categories where the purchase decision is driven entirely by specification rather than social proof.
We go beyond follower count — analysing engagement quality, audience demographics, brand safety, and authentic fit before making any approach.
We define the campaign structure, deliverables, and brief — ensuring every creator is set up to produce content that serves your goals.
We manage every touchpoint — from creator onboarding to content approval to go-live — so nothing slips.
We track reach, engagement, conversions, and earned media value — and provide full reporting with learnings for the next campaign.
Channels and tools we use to deliver results for this service.
Creators spark the attention, so keep it going with social media management or amplify the best posts with paid advertising.
Micro-influencers typically have between 5,000 and 100,000 followers and tend to have higher engagement rates and more niche, trusting audiences. Macro-influencers have broader reach but often lower engagement rates per follower. For most Kolkata brands, micro-influencers offer better cost efficiency and more credible recommendations.
We analyse follower authenticity to screen out bot-heavy accounts, review historical engagement quality and comment sentiment, check audience demographics against your target customer, and assess brand safety — past partnerships, content style, and values alignment. Follower count is the last thing we look at.
Usage rights are negotiated as part of the partnership brief. We structure agreements to include brand usage rights for agreed time periods and channels, so influencer-created content can be repurposed on your own social channels, website, and paid ads.
Yes. If you have existing relationships with creators, we can manage those partnerships within our campaign structure — handling briefs, content review, scheduling, and reporting — while also identifying and adding new voices that complement them.
We track reach and impressions, engagement rate, story views and swipe-ups, link clicks and conversions where trackable, and earned media value. For campaigns producing UGC, we also measure the quality and volume of content generated for future use.
Micro-influencer campaigns in Kolkata can be structured from ₹50,000–₹1,50,000 per campaign, covering five to fifteen creators depending on tier. Macro-influencer partnerships and national campaigns require larger budgets. We'll recommend a structure based on your goals and category before any spend is committed.
Let's talk about where your brand is and where you want it to be. No pressure, no jargon — just a real conversation.